Sales and Marketing Connections is designed to help internationally-trained sales and marketing professionals to succeed in the Canadian labour market. The 5 week program equips participants with training that is current and relevant to Canadian practices. This program builds on participants’ previous sales and marketing expertise by providing an orientation to the sector in Canada. The program features three training components that provide industry preparation for Sales and Marketing professionals: Digital Marketing, Project Management and Business Communication in Canada. This program is delivered by ACCES Employment in partnership with the Humber Institute of Technology and Advanced Learning.

The program includes:

  • Orientation to the sales and marketing sector in Canada
  • Digital media and marketing skills development
  • Fundamentals of project management
  • Effective job search strategies: market research techniques, resume development, interviews, networking and targeting your job search
  • Sector-specific workplace skills on channel management, professional selling, marketing and E-commerce delivered by Humber Institute of Technology and Advanced Learning
  • Business communication skills for the Canadian workplace
  • Ongoing coaching and support to further enhance your communication skills once you are in the workplace
  • Connections with employers in the sales and marketing sector.

Program Benefits:

  • One-to-one support with an employment consultant experienced with your sector
  • Connections to employers who are hiring in your sector
  • Access to mentors who are professionals in your field
  • Invitations to attend recruitment and networking events
  • Academic training from a recognized educational institute
  • Experiential learning by completing real-life work projects from companies and businesses
  • Creative thinking and problem solving
  • Digital Marketing training including developing social media strategies and content marketing
  • Project Management training highlighting aspects related to Sales and Marketing roles
  • Business communication and workplace culture training in a Canadian context
  • Orientation to your sector in Canada
  • Job search support and preparation
  • Coaching and support after you’re hired

Eligibility:

  • The program is designed for all internationally-trained professionals who are newcomers to Canada, ensuring equal treatment of Canadian citizens, permanent residents, convention refugees, refugees and refugee claimants who are eligible to work in Ontario
  • Project participants are required to have a post-secondary Bachelor’s degree or higher in a Sales and Marketing or related discipline (Business or Commerce) obtained in another country
  • The work experience required for admission into the program is a minimum of 3 years Sales and Marketing experience or related work experience that features a transferable skill-set obtained outside of Canada
  • Participants are also required to demonstrate a strong commitment to building a Canadian career in the Sales and Marketing industry
  • A minimum of CLB Level 8 is required for admission into the program.
  • Internationally-trained professionals who have completed post-secondary education in Canada, temporary foreign workers, individuals without post-secondary credentials, international students and provincial nominees are not eligible for services funded by the Ontario Bridge Training Program

In order to apply, a newcomer is required to attend one of the program information sessions.

Not eligible are: Internationally-trained professionals who have completed post-secondary education in Canada, temporary foreign workers, individuals without post-secondary credentials, international students and provincial nominees are not eligible for services funded by the Ontario Bridge Training Program

The fee for this program is $500.  This fee offsets the academic portion of the program.All books and materials are included or available on-loan to participants at no additional cost. Internationally trained professionals with financial need, who apply for this program may qualify for a one-time bursary to cover the cost of tuition, books and equipment costs. See the description of the “Ontario Bridging Participant Assistance Program” in our post on this website on Training programs in various occupations.